In commercials for the Irritable Bowel Syndrome (IBS) medication Viberzi, Irritabelle (Ilana Becker) is the red-headed personification of a stomach ache with diarrhea, who always makes an entrance at the most unwelcome moments. She follows in the footsteps on weirdly chipper spokespersons like Flo the Progressive Girl and the Orbit Gum Girl.
The Orbit Girl (played by Vanessa Branch and Farris Patton) is a British woman who finds herself in dirty situations, like off-road safaris, but always wearing pristine white clothes, a scarf, and a smile. Perhaps the Orbit Gum that has something to do with that.
In the Apple Macintosh commercial, directed by Ridley Scott and aired during the 1984 Super Bowl, rows of people mindlessly march in step to Big Brother giving a speech on the telescreen. This monotony is broken up when a nameless runner (Anya Major) dressed in colorful gym clothes hurls a hammer through the screen, awakening the brainwashed masses from their routine.
Mr. Clean is perhaps the most famous spokesman of cleaning products, though the Brawny Man may beg to differ. Known as Don Limpio in Spain, Mr. Clean demands absolute cleanliness from all those around him. His shirt is spotless, always.
Flo is the official spokesperson for Progressive Insurance, starring in over 50 TV commercials to date. She’s developed a massive and devoted fanbase online and has been called “the commercial break’s new sweetheart.” She’s recognized as having heavy makeup, a retro hairstyle, and an uncomfortably upbeat personality.
Old Spice Guy, officially the Man Your Man Could Smell Like, is a manly man who pitches Old Spice. Played by Isaiah Mustafa, he’s often simultaneously in various states of adventure and undress, the better to show off his muscles.