The Once-ler (voiced by Ed Helms) is one of the key characters in the 2012 adaptation of the Lorax made by Illumination Entertainment.

Once a faceless character in the original version of the book/movie, Oncie takes place at the heart of the story this time around, and we know more about his motivations behind creating the thneed as a product.

He has short and fluffy brownish-black hair, blue eyes, and a light smattering of freckles across his face. While he does have a few outfits throughout the movie, at the start we see him in this rather monochromatic set. He wears a light grey hat, a v-collared white long sleeved shirt, a grey vest over top, two toned striped pants, pointed toed shoes, and occasionally green gardening gloves.

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