Princess Star Butterfly is the main protagonist of Star vs. the Forces of Evil. She is a teenage princess of the Kingdom of Mewni (located in another dimension) sent to Earth by her parents in order to learn how to use the royal magic wand.

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In Star vs. the Forces of Evil, Jackie Lynn Thomas is a student at Echo Creek Academy. She has short platinum blonde hair with an aqua streak, mint green eyes, and freckles. Marco Diaz has had a huge crush on Jackie for years, before taking any action. Jackie and Star Butterfly like to hang out together.

In Star vs. The Forces of Evil, Queen Eclipsa Butterfly is the former ruler of the Kingdom of Mewni. With pale skin and dressed in gothic garb, she was once presumed to be the great grandmother of Star Butterfly.

Tom Lucitor is a demon with a quick smile. His clothes are tattered at all the hems including sleeves, legs, the neck of his shirt, and the bottom of his shirt. His hair is spiked up high and his horns grow through. His most noticeable feature is the third eye in the middle of his forehead, which can be added with face paint. He also wears leather boots, a leather bracelet, a studded belt, and an ear piercing in both ears.