Robin Thicke is a singer-songwriter, musician, and actor who made headlines by dressing up as Beetlejuice at the Video Music Awards while Miley Cyrus twerked up on him.

In commercials for the Irritable Bowel Syndrome (IBS) medication Viberzi, Irritabelle (Ilana Becker) is the red-headed personification of a stomach ache with diarrhea, who always makes an entrance at the most unwelcome moments. She follows in the footsteps on weirdly chipper spokespersons like Flo the Progressive Girl and the Orbit Gum Girl.

If you’re significant other is whispering sweet nothings on the phone at three in the morning, fear not. That’s just Jake from State Farm. Sure, he’s got khakis on and a husky voice, but he’s beautiful that way.

Old Spice Guy, officially the Man Your Man Could Smell Like, is a manly man who pitches Old Spice. Played by Isaiah Mustafa, he’s often simultaneously in various states of adventure and undress, the better to show off his muscles.

In the Apple Macintosh commercial, directed by Ridley Scott and aired during the 1984 Super Bowl, rows of people mindlessly march in step to Big Brother giving a speech on the telescreen. This monotony is broken up when a nameless runner (Anya Major) dressed in colorful gym clothes hurls a hammer through the screen, awakening the brainwashed masses from their routine.

The Orbit Girl (played by Vanessa Branch and Farris Patton) is a British woman who finds herself in dirty situations, like off-road safaris, but always wearing pristine white clothes, a scarf, and a smile. Perhaps the Orbit Gum that has something to do with that.