Carbon Costume Ads
Erin Esurance
Erin Esurance is the bubbly, pink-haired secret agent who was the mascot of the insurance company Esurance in the 2000s. She was inspired by Jennifer Garner’s character Sydney Bristow from the popular TV show Alias.
118 118 Runners
The 118 118 runners are an iconic duo featured an a popular advertisement for a directory enquiries provider, known for their catchphrase “Got Yer Number!” They bare a striking resemblance to 70s real-life runner David Bedford, who threatened to sue. For this costume, the bigger the hair and mustache, and the smaller the shorts, the better.
Sun-Maid Raisin Girl
Wearing a red bonnet and holding a tray overflowing with grapes with the sun to her back, Lorraine Collett became the face of Sun-Maid Raisins in 1915. The logo was updated in 1970.
Irritabelle
In commercials for the Irritable Bowel Syndrome (IBS) medication Viberzi, Irritabelle (Ilana Becker) is the red-headed personification of a stomach ache with diarrhea, who always makes an entrance at the most unwelcome moments. She follows in the footsteps on weirdly chipper spokespersons like Flo the Progressive Girl and the Orbit Gum Girl.
Orbit Gum Girl
The Orbit Girl (played by Vanessa Branch and Farris Patton) is a British woman who finds herself in dirty situations, like off-road safaris, but always wearing pristine white clothes, a scarf, and a smile. Perhaps the Orbit Gum that has something to do with that.
1984 Apple Macintosh Runner
In the Apple Macintosh commercial, directed by Ridley Scott and aired during the 1984 Super Bowl, rows of people mindlessly march in step to Big Brother giving a speech on the telescreen. This monotony is broken up when a nameless runner (Anya Major) dressed in colorful gym clothes hurls a hammer through the screen, awakening the brainwashed masses from their routine.
Mr. Six
Mr. Six had people of all ages excited about Six Flags when he danced his way into the amusement park’s advertisements. For those interested in copying Mr. Six’s suave style, it takes more than just putting on a tuxedo. You need to practice those wild dance moves. Otherwise people will just assume you’re dressed like a creepy old man.
Mr. Monopoly
Mr. Monopoly, known by some as Rich Uncle Pennybags, is perhaps the most famous fictional real estate mogul in history. Dressed to impress with a top hat and cane, the board game mascot is easy to bring to life. Just don’t expect your “get out of jail free” card to actually do anything.
Brawny Man
Brawny Man is the manliest of the major paper towel brands. But he got a makeover a few years back and cleaned up his image. So if you wanna go full brawny like back in the 70s, you’ll want to grow out your hair, wear a mustache, and show a little chest.
Jake from State Farm
If you’re significant other is whispering sweet nothings on the phone at three in the morning, fear not. That’s just Jake from State Farm. Sure, he’s got khakis on and a husky voice, but he’s beautiful that way.
