Old Spice Guy, officially the Man Your Man Could Smell Like, is a manly man who pitches Old Spice. Played by Isaiah Mustafa, he’s often simultaneously in various states of adventure and undress, the better to show off his muscles.

If you’re significant other is whispering sweet nothings on the phone at three in the morning, fear not. That’s just Jake from State Farm. Sure, he’s got khakis on and a husky voice, but he’s beautiful that way.

Fiji Water Girl is the nickname given to model Kelleth Cuthbert, who was hired to hydrate attendees of the 2019 Golden Globe on the red carpet. Instead, she drew attention to herself by photobombing celebrities, standing directly behind them while displaying a tray of Fiji waters and staring deep into the camera. Go with the first dress for an affordable option, or the second gown for the real deal.

In the Apple Macintosh commercial, directed by Ridley Scott and aired during the 1984 Super Bowl, rows of people mindlessly march in step to Big Brother giving a speech on the telescreen. This monotony is broken up when a nameless runner (Anya Major) dressed in colorful gym clothes hurls a hammer through the screen, awakening the brainwashed masses from their routine.

Flo is the official spokesperson for Progressive Insurance, starring in over 50 TV commercials to date. She’s developed a massive and devoted fanbase online and has been called “the commercial break’s new sweetheart.” She’s recognized as having heavy makeup, a retro hairstyle, and an uncomfortably upbeat personality.

In commercials for the Irritable Bowel Syndrome (IBS) medication Viberzi, Irritabelle (Ilana Becker) is the red-headed personification of a stomach ache with diarrhea, who always makes an entrance at the most unwelcome moments. She follows in the footsteps on weirdly chipper spokespersons like Flo the Progressive Girl and the Orbit Gum Girl.