Frank Bartles & Ed Jaymes are the beloved mascots of Barltes & Jaymes, E&J Gallo’s brand of wine cooler popular in the 80s. Bartles and Jaymes are based on the founders of the company, and are portrayed as two older folksy gentlemen who sit on a porch and chit chat.

Fiji Water Girl is the nickname given to model Kelleth Cuthbert, who was hired to hydrate attendees of the 2019 Golden Globe on the red carpet. Instead, she drew attention to herself by photobombing celebrities, standing directly behind them while displaying a tray of Fiji waters and staring deep into the camera. Go with the first dress for an affordable option, or the second gown for the real deal.

The 118 118 runners are an iconic duo featured an a popular advertisement for a directory enquiries provider, known for their catchphrase “Got Yer Number!” They bare a striking resemblance to 70s real-life runner David Bedford, who threatened to sue. For this costume, the bigger the hair and mustache, and the smaller the shorts, the better.

In commercials for the Irritable Bowel Syndrome (IBS) medication Viberzi, Irritabelle (Ilana Becker) is the red-headed personification of a stomach ache with diarrhea, who always makes an entrance at the most unwelcome moments. She follows in the footsteps on weirdly chipper spokespersons like Flo the Progressive Girl and the Orbit Gum Girl.

In the Apple Macintosh commercial, directed by Ridley Scott and aired during the 1984 Super Bowl, rows of people mindlessly march in step to Big Brother giving a speech on the telescreen. This monotony is broken up when a nameless runner (Anya Major) dressed in colorful gym clothes hurls a hammer through the screen, awakening the brainwashed masses from their routine.

If you’re significant other is whispering sweet nothings on the phone at three in the morning, fear not. That’s just Jake from State Farm. Sure, he’s got khakis on and a husky voice, but he’s beautiful that way.