In Wreck-It Ralph, Gene (voiced by Raymond S. Persi) is the rotund mayor of Niceland in Fix-It Felix, Jr. Despite being a pompous, tiny man, he and the town begin treat Ralph with respect after learning how important his role is in their game. He eventually allows Ralph to live in the penthouse after he returns with the gold "HERO" medal. His general outfit is an embroidered purple cardigan, a white button-up shirt, a matching blue tie, with black dress pants and black dress shoes; he changes into a white outfit for the 30th anniversary party.

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